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Altar New Orleans

Clothing ritual

Altar New Orleans

Clothing ritual

Services

Branding

Website

Print

Logo

Rooted in the rich cultural tapestry and spiritual traditions of New Orleans, Altar New Orleans is a boutique brand that harmoniously blends luxury, comfort, and artistic collaboration. Altar is dedicated to creating garments that not only envelop wearers in the most sumptuous fabrics but also celebrate the vibrant artistry and heritage of New Orleans. By working closely with local artists, Altar produces unique fabric prints that are seamlessly integrated into their sophisticated designs. Committed to sustainability and social justice, Altar donates a portion of their profits to a range of organizations advocating for racial and social equity, thereby ensuring that their enchanting creations contribute to a more just and beautiful world.

For Altar New Orleans, Ofir Design crafted a brand identity that captures the essence of the city's cultural and spiritual heritage. Influenced by New Orleans' rich rituals and vibrant symbols, we created a visual language blending tradition and modernity. We developed unique symbols reflecting the city's culture and spiritual practices, incorporated into a handmade texture for a natural, boutique feel. This graphic language extended to a responsive website, clothing patterns, print materials, and packaging. The result is a brand that exudes authenticity and sophistication, honoring New Orleans’ heritage while appealing to modern sensibilities.

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